What is Marketing Automation?
Chances are, you’ve heard of marketing automation and that modern businesses need it to save time and become more efficient, but what does it really mean?
When working at its best, marketing automation is the combination of strategy and software that allow businesses to nurture prospects with highly personalized, useful content. Putting personalized content in front of a prospect will turn them into a customer and turn previous customers into loyal customers. This type of marketing automation typically generates significant new revenue for businesses and provides an excellent return on investment.
The Ultimate Guide to Marketing Automation Terminology can help you familiarize yourself with the basic concepts of marketing automation to help you get on the path of a new, streamlined marketing strategy.